Wrapping Christmas gifts at Sears, Northern Lights

Finding a Christmas season job wasn't easy during my college years at the end of the 1960s, not because jobs were scarce, but because I wasn't able to come home to Ambridge until shortly before Christmas Day. Most businesses that hired for the season tended to want employees who could work from before Thanksgiving through Christmas Eve.

So, when Sears at Northern Lights called in December while I was still at school and asked my mom to check with me to see if I'd be interested in working between the day I got home from school through Christmas Eve as a gift-wrapper, I said, "Sure!" Sounded like something I might even enjoy doing. And if I didn't, at least I'd be making a little money.

Wrapping Christmas gifts at Sears, which I did two Decembers in a row, turned out to be one of my favorite jobs ever.

At the time, Northern Lights, which had opened in 1956, was a busy, thriving place, crowded with shoppers, and despite its huge parking lot, finding an empty space often wasn't easy. Sears, a newly built addition to the center at its far northwest corner, where Giant Eagle is now, was only a few years old, having opened in October 1963.

Sears, Northern Lights,
Beaver County Times,
October 22, 1963

This Sears was much bigger and, not surprisingly, more modern than the old Ambridge store at 653-655 Merchant Street which had closed the week before the Northern Lights store opened.

The Ambridge store had carried appliances, sporting goods, tires and car accessories, paints and building materials, and tools--oh, and toys in Toy Town at Christmastime. Everything else had to be ordered from the Sears catalog, then picked up at the store when delivered. But the Northern Lights store was a complete department store, carrying everything the Ambridge store had, plus clothing including furs*, shoes, jewelry, cosmetics and perfume, candy, white goods (linens, towels, drapes), housewares, and furniture. And there was a snack bar.

Christmas ad, kids' winter outerwear
Sears Northern Lights
Beaver County Times
December 16, 1969

During my wrapping stints, the Northern Lights Sears still had a new store feel, all bright and shiny, but even more so decorated for the holiday season. Lights twinkled, ornaments sparkled, tinsel glittered. The store was bustling with shoppers eager to buy and staffed with employees eager to help them do that.

Christmas ad: electric organs, record players, and radios
Sears, Northern Lights
Beaver County Times
December 2, 1969

The small gift wrapping counter was set off from the shopping areas, near the customer service and credit departments if I'm remembering correctly. Even so, the store's cheery Christmas spirit flowed into our little out-of-the-way nook.

Depending on how busy the store was expected to be, I usually worked with one or two affable and energetic young women. We got along great and laughed a lot together. At one point, a manager came to the wrapping counter to try to recruit one of us to demonstrate a new waist-slimming product--a platform that rotated back and forth as you did the twist on it. The not-perfect gift for someone you loved, but maybe a buyer would think ahead to her New Years resolution to get in shape. One of my colleagues was delighted to be asked to perform for customers for a bit, and quickly volunteered.

Christmas ad, TVs
Sears Northern Lights
Beaver County Times
December 9, 1969

Sears offered customers free gift boxes and wrapping. The wrapping wasn't anything fancy. Customers got a box lined with tissue paper, a choice of papers, some ribbon, and a bow. Even with my minimal gift wrapping experience I could handle that without training, which hadn't been offered anyway. Really, the hardest part often was nicely folding the clothes and Christmas towels and cloth napkins before arranging them in the box. Or removing stubborn price tags.

We wrapped bracelets, blankets, blenders, babies' toys, and bubble bath. We wrapped record players, eight-track players, hair dyers, and electric shavers. Luckily, the bulkier items already came in a box, and no one asked us to wrap a car battery or a bike.

Christmas ad, automotive center
Sears Northern Lights
Beaver County Times
December 9, 1969

The customers were uniformly pleasant, chatting about their Christmas plans and the people the gifts were for, while patiently waiting for us to finish the wrapping. Who knew that gift wrapping could be such a social activity?

Most shoppers just wanted boxes, said thanks, and hurried on their way. But some, mostly men, were grateful to avail themselves of the wrapping, especially as Christmas got nearer. I believe many men would have happily paid to have their gifts wrapped. Free wrapping made them even jollier. And their apparently having stopped at a bar on their way to the store made them jollier still.

Christmas ad, women's clothing
Sears Northern Lights
Beaver County Times
December 2, 1969

Often the men would ask our opinion about what they'd bought. Was the robe appropriate for a woman in her 60s? Was the scarf trendy enough to satisfy a teen? Their sister was about our size, did we think a "medium" sweater would fit? Did we like the smell of Yardley's English Lavender?

Christmas ad: women's robes and hose
Sears Northern Lights
Beaver County Times
December 16, 1969

Some of the men would look mildly embarassed, others unabashedly naughty, when we opened their bags to find sheer black negligees and lacy lingerie. Others, I think, just wanted to see how we'd react, if we'd say anything about the sexy gifts. But we were gift wrapping professionals, and we didn't bat an eye.

Our late Christmas Eve customers were mostly men, relieved to have found something acceptable to give their kids, wife, parent, or girlfriend. And, yes, even the remaining wrapping paper we had would be fine.

Christmas ad, last minute gifts

Sears Northern Lights

Beaver County Times

December 22, 1969

On Christmas Eve, I was wistful as I stamped my time-card and turned it in for the last time, then stepped out into the cold, crisp night air to walk to the car where my mother was waiting to pick me up. I was looking forward to joining my family for their traditional Wiligia dinner, followed by Midnight Mass at Divine Redeemer Church. But I'd miss the joyful holiday bustle and the happy people who let us wrap their gifts.
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* Sears trivia: When the Northern Lights store opened in October 1963, the manager said that Sears sold more minks than any other store in the world.