Thursday, August 24, 2017

Ambridge's Daily Citizen newspaper

The final issue of Ambridge's Daily Citizen was published on July 31, 1959, and Ambridge news coverage was, and is, very much the poorer for it. And people like me who want to learn about what life in Ambridge was like in the past, or do genealogical research, lost a invaluable source of information.

The Daily Citizen once told readers so much about what was happening in Ambridge. Small town papers like the Daily Citizen were the social media of their era.

Like today's Beaver County Times, Ambridge's Citizen covered news like important government actions, major business news, crimes, fires, deaths, and, of course, sports.

But the Citizen, like most small town locals, once included news about the lives of residents that routinely included births, engagements, and marriages; college acceptances; lists of high school students who made honor rolls; college students who made the Dean's List; who had enlisted or been drafted into the military; who was moving to or from Ambridge; whose home was being quarantined for contagious and feared illnesses like polio or measles.

Ethnic and union picnics, Ambridge's many parades, school field trips, lists of the names of Ambridge public schools' teachers, fraternal organization officers and activities, church news, the programming schedule of Ambridge radio station WMBA, boy and girl scout activities, lists of books being added to Laughlin Memorial Library's shelves, even school lunch menus--all were routinely covered, plus so much more. The details the Citizen provided about the lives of Ambridge residents was rather amazing. In one instance, during the WWII years when there was a rubber shortage and tires were rationed, the Daily Citizen felt it newsworthy to write at least a few words about an Ambridge resident who had been lucky enough to get three retread tires.

But the paper also shared details about residents' lives that people now might consider an invasion of privacy, even if they didn't back then: who was getting divorced and why; who was in the hospital or was being discharged; who was home sick with illnesses like "grippe" (the flu) or even a nasty cold; who was on vacation, where they went, and when they were expected to return; who had out-of-town visitors.

And the Citizen published so many ads placed by Ambridge businesses big and small! Plus there were ads for products, some long-gone, some that surprisingly still exist; ads promoting entertainment options: dances, often weekly, at Ambridge bars, nightclubs, and ballrooms, or run by fraternal or ethnic organizations; ads showing what was playing in Ambridge's movie theaters; ads for church and organization fundraisers like rummage sales, festivals, and, of course, bingos and pierogi sales.

Most of the Ambridge-centric news that was the Daily Citizen's focus disappeared once that paper was sold.

Here's a scan of the final issue of The Daily Citizen:

Front page
Final Daily Citizen
July 31, 1959

Surprisingly, the final issue didn't celebrate the long history of the Citizen, as the paper's anniversary editions had. The Grand Opening of A & A Rocket Car Wash in Leetsdale had more space in the final issue than the Citizen's last words about itself had. Rather, the issue had an abridged history of the paper, a list of the people who then worked at the paper, and a front and center essay,"An Old Friend Dies" which began:
An old friend died today.
As familiar as your kitchen sink and as welcome as your favorite chair after a hard day's work, the Ambridge Daily Citizen has lived in the homes of Ambridge and vicinity for a long, long time.
Some are indifferent, others don't care, but many feel a sense of loss this day. The loss of an old friend.
The management of the Daily Citizen, for 51 years in the same family, has endeavored, through personal integrity, to make it a newspaper that could be put in the hands of any member of the family of readers.
With this thought in mind, it was nice to know that the "little fellow" could always come to his hometown paper and never be turned away. The story of his child's birth was given as much thought and importance as the world's problems of war, peace, and Geneva conferences. 
Ambridge was in its early development when W. L. McCullogh, an enterprising ad manager for the Pittsburgh Bank for Savings, decided that the rapidly growing new town might need a newspaper. He enlisted two men with newspaper experience to be his partners: John E. Joos, the editor of a Pittsburgh German language paper, Der Sonntagsbote, who became editor of the new paper, and Joseph Lehan, the owner of a chain of papers in Western PA, who became the manager.

Lehan came to Ambridge in 1904 to get the paper started, and it sounds like he hired one employee, high school student Leonard Jewell, to handle the paper's business in Ambridge. Lehan trained Jewell to do everything from soliciting and writing ads, to gathering and writing the news. I didn't find any information about where Jewell's base of operation was. Perhaps he worked from home.

Jewell, however, did not have to print the paper in addition to his other duties; the first issues were printed in Pittsburgh. He did, however, have the job of taking the train to Pittsburgh to give the news copy to the printer, and later, he'd bring the printed papers back to Ambridge for distribution.

The first edition of the weekly, eight page Ambridge-Economy Citizen was published on July 29, 1904.

In December 1904, Paul A. Revere bought the paper and opened an office in the Ambridge Savings and Trust Building, located on the northeast corner of 5th and Merchant Sts. Concerned about the possibility of competition from printer H. Lee Goerman,* who already had a printing press in Ambridge, Revere also began printing the paper in Ambridge, in a rented, tiny, one-story building in the alley east of Merchant St. between 4th and 5th Sts.

The first issue of the Ambridge-Economy Citizen to be printed in Ambridge was published on October 6, 1905, and the weekly paper continued to be printed on Fridays until it switched to Thursdays beginning January 11, 1906.

"1904--First Citizen Home"
Alley between 4th and 5th Sts.
Daily Citizen
August 25, 1954

Daily Citizen caption:
Still standing, the small building shown above was the first home of the Daily Citizen in Ambridge. It served from 1905 until 1907. Originally built as a residence, and now housing a family, the two room structure was hardly large enough for the Citizen. It stands in the alley above Merchant St. between Fourth and Fifth St. The second home was at the rear of 458 Merchant St. from 1907 to 1909.
Although the tiny alley building that served as the Citizen's first print shop may have been standing in 1954, I didn't expect to find it still there in 2017. But I think it is.

This small building, behind the northern building of the three adjoining buildings--some of the oldest buildings on Merchant St.--which most recently were part of the American Carpet store at 432 Merchant, matches up enough with the Citizen's photo of its first home, that unless further evidence convinces me otherwise, I'd say that they are the same building.

Alley building behind 434 Merchant St.
August 14, 2017
credit: Nancy Knisley

The roof line has been altered, the porch roof removed, and a garage door has replaced the front door and window, but although the side windows have been replaced by glass blocks, you can see from the difference in the bricks where earlier windows had been. The bricks show that the windows that were once there were the size of those in the old Citizen building and in the right place, plus the brick arches above them remain.

Futhermore, a 1905 Sanborn Insurance map shows that a small building was in the same alley location back then.

As you can see from the ghost sign on the front of the alley building, it was once used by the old Economy Furniture store that did business at 440 - 452 Merchant St. for many years.

You never know where you'll unexpectedly find important evidence of Ambridge's history!

In 1907, the Ambridge-Economy Citizen bought the Jacob Henrici** Book Store, 458 Merchant, and the paper's offices and plant moved into the rear of the building there. That building, then renamed the Ambridge Book Store, no longer exists, and I haven't found a photo of that second Citizen location.

In 1908, D. L. McNees took over as president of the corporation that published the Ambridge-Economy Citizen, and later become both manager and editor. Members of the McNees family continued to head the business until its end.

As the weekly paper's business grew, it moved again, to a larger building on the southeast corner of 7th and Merchant Sts. in 1909. That building was at the rear of the lot at 699 Merchant, so more accurately, the building was on the corner of 7th St. and the alley that ran between 6th and 7th Sts. to the west of Merchant. That building was razed in 1938.***

"1909--Third Citizen Home"
7th and Merchant Sts.
Daily Citizen
August 25, 1954

Daily Citizen caption:
In 1909, the citizen (sic) moved into the building pictured above. The third Citizen home was located at the corner of Seventh and Merchant Sts. A big improvement over the first two Citizen buildings, the third Citizen home remained the paper's base of operations until 1919. After the Citizen moved to its Maplewood Ave. headquarters the Merchant Street building served as headquarters for various businesses. It was demolished in 1938 to make room for a new building, which housed a bakery and a number of offices.
In 1911, an evangelical campaign by all the Protestant churches in Ambridge sparked the creation of the first Daily Citizen. The committee in charge of the campaign approached McNees about running a daily paper during the six-week event, financed by the committee's selling 500 subscriptions at 10 cents a week. The daily paper ran four pages, while the weekly paper was printed on Fridays.

At the end of the six weeks, The Citizen became a regular daily, but apparently Ambridge couldn't support a daily paper yet, and in 1912, The Daily Citizen again became The Citizen, publishing on Tuesdays and Fridays.

Over the years, the paper continued to upgrade its printing plant equipment, allowing it to print better quality issues, and faster.

In 1919, McNees bought the Cunningham building, once a bakery, at 624 - 626 Maplewood Ave. and moved the paper to the much larger space. According to the "History of the Daily Citizen" in The Daily Citizen Trade Area Directory, 1956, "The plant was moved on March 8, 1919, with the press being skidded over the alley to its new location on a flat bed sled."

"1919--Fourth Citizen Home"
636 Maplewood Ave.
Daily Citizen
August 25, 1954

Daily Citizen caption:
In 1919 the facilities of The Daily Citizen were moved to 626 Maplewood Ave. which serviced as base of operations until September 1951. In 1951 a new, modern office and printing plant, at 930 - 940 Glenwood Ave. was put into operation. The picture above was taken before the addition of an office wing, in 1930. Prior to the addition, editorial, advertising and business offices were all crowded into the front room. The front room housed the job printing department once the office wing was added.
Beginning on September 17, 1923, The Citizen began publishing three times a week, on Mondays, Wednesdays, and Fridays. And, on March 4, 1929, The Daily Citizen was reborn.

The photo below shows the 1930 office wing addition to The Daily Citizen.

Daily Citizen office wing
 626 Maplewood Ave.
Daily Citizen
August 25, 1954

Former Daily Citizen building
March 22, 2014
credit: Nancy Knisley

The Daily Citizen had to cope with some notable difficulties in the 1930s, including the death of D. L. McNees, who was killed in an car accident on June 19, 1931. His son, Floyd R. McNees succeeded him.

In addition to the economic adversities of the Great Depression, one of the paper's greatest challenges arrived with the high waters of the Great St. Patrick's Day Flood in 1936. Ambridge's gas mains, needed to run the paper's linotype machines, broke. But other area papers came to the rescue. The Sewickley Herald allowed the Citizen to use two of its machines. The Beaver Daily Times "sent five galleys of their early copy." Another problem came two days later when the Citizen's printing plant lost electric power, stopping its ability to print. But the Citizen was able to publish a four page edition, thanks to the Beaver Falls News-Tribune, which allowed the Citizen to use its equipment.

That wasn't the end of the problems created by the flood. Four days into the flood, the entire county lost electric power, but the Citizen's staff still were determined to print a paper. The Daily Citizen Trade Area Directory describes their remarkable efforts:
A small gasoline engine was taken from a washing machine lent by C. F. Milleman, Ambridge merchant, and attached to one of the linotype machines; the pulleys and gadgets needed were obtained from the mangle and washing machine**** of Mrs. Anna Ross, 184 Sixth street; the operators worked all night by kerosene lamps and flashlights. The entire force was kept busy setting copy by hand. [T]he Citizen's portable saw for trimming advertising cuts was sent to the National Electric Products Corporation plant, where there was a source of power; and finally the forms and type were sent by automobile to Butler where the paper was printed on the Butler Eagle press! 
Floyd McNees died on May 28, 1937, after a long illness. His widow, Iona E. McNees became the paper's president, and Vaughn Arnold, who had previously run the accounting, credit, and commercial printing departments, was named as publisher. Amazingly, they continued in those roles until the paper was sold in 1959 to the company that published the Beaver Valley Times.

The Daily Citizen moved for the last time in 1951 after building a modern home for itself on Glenwood Ave.--its fifth and final home.

Daily Citizen plant under construction
Glenwood Ave.
Daily Citizen
October 4, 1950


The fifth and final home of The Daily Citizen
930 Glenwood Ave.
1951 - 1959
Daily Citizen Trade Area Directory, 1956



Beaver County Times building
former Daily Citizen building
930 Glenwood Ave.
1974
courtesy Borough of Ambridge


Former Daily Citizen offices
930 Glenwood Ave.
March 27, 2014
credit: Nancy Knisley

After the Daily Citizen published its final issue and left the 930 Glenwood building, a new newspaper, the Ambridge Times, appeared to take over the mission of providing news about Ambridge and the people who lived there. In the Citizen's goodbye, it said that it hoped the Ambridge Times' owner "preserves the gift of an Ambridge newspaper with news about its own people." The Ambridge Times was short-lived, publishing for less than a year.

The Beaver Valley Times changed its name to the still published Beaver County Times after buying the Daily Citizen and opened an office in the former Daily Citizen building.

My memories of the Daily Citizen:

My maternal grandparents, with whom I lived, subscribed to the Daily Citizen. Even though I was only 9 years-old when that paper ended, I remember reading it, at first primarily for the comics, but I also enjoyed looking at the photos. Later, after my reading ability improved, I would sometimes read an article if it sounded interesting.

I remember the paperboy delivering the newspaper, taking a rolled-up paper from the large canvas bag hung on his shoulder, then hurling it onto our porch from the sidewalk. That took a strong arm, since our house's porch was 16 steps above the sidewalk, one of the highest houses on Beaver Rd.

When the Daily Citizen folded, my grandfather, a devoted reader, brought the final issue to my mom and told her to save it, it might be important someday. Until I started writing my blog, I never knew that my mom had saved that issue all these years. That's the front page of it above. And it turned out to be very important. None of the three libraries with Daily Citizen archives--Laughlin Memorial, Penn State's Pattee Library at University Park, and the State Library of PA in Harrisburg--had a copy of that last issue, either bound, on microfilm, or digitized. Laughlin Memorial now has a scanned copy thanks to my mom. Does anyone else still have that issue?
_____

I found it interesting that Ambridge's two early newspapers didn't hide their political leanings. The Ambridge Economy-Citizen was an "independent Republican newspaper," while the Ambridge News-Herald claimed it was "The only Democratic newspaper in Beaver County."

* Shortly after the Ambridge Economy-Citizen started, Goerman began publishing its competitor, the Ambridge News-Herald, which existed from February 7, 1906, until 1943.

** The Jacob Henrici who was a Harmony Society trustee died in 1892, so I don't know if the bookstore was named after him, or if it was owned by another Jacob Henrici, perhaps a namesake.

*** The 1911 Sanborn Insurance map of Ambridge shows the Ambridge Evening Gazette in the building that became the Citizen's third home. I've been unable to find any information about an Ambridge newspaper by that name. I wonder if perhaps it was the name given, or intended to be given, to the daily paper published during the 1911 evangelical campaign.

**** While the Trade Area Directory said that parts from Mrs. Ross' washing machine was used to help create the machine which was used to print the newspaper after the St. Patrick's Day Flood of 1936, the original story that ran in the March 20, 1936 Daily Citizen said that Mrs. Ross' sewing machine was used.

Wednesday, July 19, 2017

The Ambridge Theatre

Many people in the Ambridge area have fond memories of the small, mom-and-pop Ambridge Family Theatre at 645 Merchant Street that opened in 1965 and closed in 2014. This is not about that theater.

This is about the original Ambridge Theatre, the one that was Ambridge's biggest, grandest theater.

This theater:

Ambridge Theatre
714 Merchant St.
March 1965
Laughlin Memorial Library archives

The Ambridge Theatre opened on December 24, 1928, owned and operated by Marcus (Ben) Nadler, who also owned the Prince Theatre and had previously owned Ambridge's Grand Theatre and Regent Theatre.

The Ambridge Theatre Deluxe
Grand Opening Flier
December 1928
Louis Vukovcan collection
courtesy of Jackie Vukovcan

The announcement included this statement:

TO OUR PATRONS

The policy of this theatre will be be show only the most carefully selected pictures--pictures that could offend no one--yet will entertain the most particular people.

De Luxe stage presentation--the best obtainable--will be shown together with news reels, comedies, and other screen attractions of equal high entertainment value.

Patronize the Ambridge Theatre--it is a modern, up-to-date theatre--beautiful, sanitary and comfortable--with entertainment no surpasses anywhere.

--The Management

The opening movie was Naughty Baby, followed later in the week by Three Week Ends.

The Ambridge Theatre Deluxe
Grand Opening Flier
December 1928
Louis Vukovcan collection
courtesy of Jackie Vukovcan

At the time it was built, the Ambridge Theatre was reported to be the largest theater in Beaver County, seating 1600. The theater's entrance at 714 Merchant St. didn't give a hint of just how big the theater was, as the storefronts between 7th St. and 714 hid the L-shaped building's size.

While the Ambridge wasn't as big or ornate as some of the Pittsburgh theaters in that era, the local newspapers were excited, anticipating the opening.

The Ambridge News-Herald wrote about last minute preparations for the opening:

While there is still considerable touching up to do, yet the main features are ready. Half a dozen janitors sweeping and dusting. The organ men are tuning up the great instrument and it will be in its best tone for the opening.

The big electric dome has been drawn to place and the lesser illuminating units are being hung. Carpenters are driving the last nails, the painters are brushing on the last swish of golden paint. The large mirrors in the lobby are being set and polished, so that when the doors swing open at 6:30 little if anything will be found unfinished.

At present writing, noon, Rosiman's Alabamians have arrived and are ready for the stage when the curtain goes up. Film for Alice White's latest picture, "Naughty Baby," is on hand and ready for the projecting machine. And most important of all the ticket office is set and the ticket chopper installed in the lobby.

Ambridge's Daily Citizen gushed over the $500,000 theater--almost $7,000,000 in today's money-- calling its opening "The biggest event in local theatrical history!":

The New Ambridge Theater, the beautiful, luxurious new house of the Ambridge Amusement Company, opens with all its radience (sic) at 6:30 this evening. From the spectacular electrical display on the exterior to its red plush seats, this house offers the superlative in theater construction and appointments. We won't say too much about it today, but as the result of a preview yesterday we can safely predict that everybody tonight is going to be awed--even thrilled--with the luxuriousness and ornateness of this beautiful structure. Really, the interior of the theater is "a thing of beauty and a joy forever," designed under the colorful Spanish and Italian influence. Its wide, richly carpeted aisles, magnificent draperies, and colorful lighting effects, make it one of the finest theaters in Western Pennsylvania.

The Daily Citizen noted that the movie Naughty Baby being shown on opening night was its world premier, "a privilege that is rarely accorded towns the size of Ambridge."

[Update August 22, 2017: Here's what the Ambridge Theatre's entrance looked like the year after it opened. Until I saw this photo, I never knew the marquee shown in the other photos in this blog post wasn't the original. I don't know when the marquee was changed. Note the icicles hanging from the bottom of the marquee, advertising that the theater had air conditioning.

Ambridge Theatre
Daily Citizen
August 10, 1929

End of update]

As far as I can tell, for most of its lifetime, the theater typically changed its movies twice a week. One--or two, because it frequently ran double features, two movies for the price of one--played Monday through Thursday, and another one or two movies played over the weekend. And there was always a cartoon before the first movie. On Saturday's, there would often be a special matinee for kids.

The Ambridge Theatre showed the first "all-talking movie," in Ambridge, The Wolf of Wall Street, on March 21, 1929. The theater also showed the first 3D movie in Ambridge, and installed the first panoramic screen in "the valley."

In 1930, Nadler sold the Ambridge and Prince to the Warner Bros. Theater chain for $700,000, which would be equivalent to over $9,825,000 today.

I don't know what the occasion was in the 1954 photo below showing a lot of excited boys in baseball uniforms lined up in front of the theater to see Johnny Guitar and Jungle Maneaters. The man wearing sunglasses, standing near the curb with folded arms looks to me like Walt Kasper, Ambridge funeral home owner who was active in community organizations. Those of you who remember Kasper, what do you think? Does anyone recognize anyone else in the photo? If so, please leave a comment. (As usual, the photo can be enlarged to see the details better by clicking on it.)

[Update July 21, 2017: Long time Ambridge resident Butch O'Keefe agrees that that's Walt Kasper in the photo. He adds that the man further to the right wearing a baseball cap, standing with the crowd of boys, may be a man with the last name of Bucka who was very active with Little League.]

[Update July 23, 2017: Jill Scheer says that the man behind Walt Kasper's right shoulder in the background of the crowd is her grandfather, Nicholas Scheer. She says he was not connected with Little League, so must have just been in the crowd at the right time to be captured in the photo.]

Line in front of the Ambridge Theatre
714 Merchant St.
1954
credit: Glazer Collection, Athenaeum of Philadelphia
used with permission

I don't know how long that commitment the Ambridge management made to only show movies that "could offend no one" lasted, but in February 1957, the Beaver County Deanery of the Holy Name Society protested the theater's showing the controversial movie Baby Doll, described by IMDb as "A steamy tale of two southern rivals and a sensuous nineteen-year-old virgin." A 19 year-old who sleeps in a crib and sucks her thumb.

People whose memories of the Ambridge are better than mine recall the stunning Art Deco stairs leading to the second floor, and the beautiful Art Deco bathrooms there, as well as an entry into the balcony.


Here's just a smattering of Ambridge Theatre ads over the years.

One of the more cultural offerings:

A Midsummer Night's Dream
Ambridge Theatre ad
Daily Times
February 29, 1936

Before there were hours of Saturday morning cartoons on TV, kids went to the movies to see them:

17 Cartoons
Ambridge Theatre ad
Daily Citizen
September 3, 1948

A more modern classic, in technicolor!

Glass Menagerie
Ambridge Theatre ad
Daily Citizen
November 11, 1950

Gotta wear those stylish 3D glasses! Eek! A lion in your lap!

Bwana Devil
Ambridge Theatre ad
Beaver Valley Times
April 17, 1953

On the giant, curved panoramic screen:

From Here to Eternity
Ambridge Theatre ad
Beaver Valley Times
October 3, 1953

Lassie and five cartoons in the morning, more-adult movies later in the day.

New Orleans Uncensored, Women's Prison, and Lassie
Ambridge Theatre ad
Daily Citizen
June 10, 1955

Get a free back to school pencil box! I loved pencil boxes!

Back to School Show
Ambridge Theatre ad
Beaver County Times
August 24, 1964

A double feature for rock music lovers:

Girl Happy and Ferry Cross the Mersey ad
Ambridge Theatre
Beaver County Times
May 28, 1965

The Ambridge had a stage in front of the screen, and the theater served as a venue for a variety of events besides movies including stage shows, meetings, card parties, cooking demonstrations, boxing matches, and beauty pageants.


Platinum Blonde Revue
Ambridge Theatre ad
Daily Times
May 3, 1939

A touring company of the more talented contestants from radio's popular Major Bowes' Amateur Hour made a stop at the Ambridge Theatre.

Major Bowes' Amateurs on Tour
Ambridge Theatre ad
Daily Times
March 12, 1936

A few members of the World Series winning Pirates and announcer Bob Prince, made a special appearance in 1960. [Update July 23, 2017: Butch O'Keefe says he was at the Pirates' appearance, and that Face and Smith sang. That's an unexpected detail of the event.]

Pirates at Ambridge Theatre ad
Beaver County Times
November 15, 1960

The Ambridge closed in the summer of 1965 and was razed later than year to make room for a new bank building. I think the photo below with the blank marquee and empty looking buildings next to the theater was probably taken between the time the theater closed and its razing.

Ambridge Theatre
714 Merchant St.
1965
Laughlin Memorial Library archives

It doesn't look like much of the once beautiful building was saved during the demolition.

Ambridge Theatre being razed
Beaver County Times
November 8, 1965

Times caption for the photo above:

THEATER BUILDING BEING RAZED -- This is how the lobby of the Ambridge Theater (sic) looks as it is being torn down by a wrecking crew to make way for another office of Pittsburgh National Bank.


Crane razing Ambridge Theatre
Beaver County Times
November 19, 1965

Times caption for the photo above:

BEING RAZED -- Demolition work on the former Ambridge Theater (sic) building, Merchant Street, is expected to be completed by the end of this month. Plsburgh Naional (sic) Bank will open an outlet on the site.

Today, the former Pittsburgh National Bank building is occupied by Huntington Bank. The Ambridge Theatre's entrance was where the parking lot between the bank and Alexander's Restaurant is.


My memories of the Ambridge Theatre

Too bad none of the photos are in color, showing the marquee lit at night; it was beautiful. I remember the lights being orange, gold, and cream, perhaps because of the "Spanish and Italian influence."

I remember standing in long lines stretching from the theater's entrance to 7th St., then curving up 7th St., waiting to buy tickets for movies.

I would buy tickets at the ticket booth near the sidewalk, then walk through the outer lobby over a red carpet up a slightly sloping floor. Framed posters advertising coming attractions hung on either side of the lobby. At the far end of that outer lobby, there were doors leading to an inner lobby.

The refreshment counter was on the right side of that inner lobby. My mom usually gave me some change to buy candy at the counter. Since the projectionist had to change reels of film between the cartoon and the first movie, and again before the second movie of a double feature, there were intermissions giving me time to go to the refreshment counter if I hadn't bought any candy when I first went into the theater.

My favorite movie candies were the boxes of caramel creams, nonpareils, and Jordan Almonds. I also have a distinct memory of eating Good & Plenty at the theater, which would have been a weird thing for me to buy, because I didn't like Good & Plenty candy much.

I have other, pretty vague memories of that inner lobby: a pay phone hung on the left side, stairs to the balcony, and a pop machine that dispensed your drink selection into a small paper cup.

From the inner lobby, movie-goers would make a right into the large seating area that sloped gently down towards the screen. A curtain covered the screen, parting when the show was about to start.

I can recall only a few of the movies I saw at the Ambridge, most of them in my teen years: The Cardinal (the birth scene in that movie is still seared into my mind); Flight from Ashiya (a movie I was not excited about, but which I sat through twice, because I had a celebrity crush on one of its stars, George Chakiris, who I'd seen in West Side Story. I neglected to call my mom to tell her I was going to watch the movie again, and I later found her in the lobby, extremely worried); It's a Mad, Mad, Mad, Mad World; It's a Hard Day's Night; and the first James Bond movie I saw, Goldfinger (my uncle later told my mom that he was shocked she'd allowed me to see it as there was "nudity" in it).

A Hard Day's Night
Ambridge Theatre ad
Beaver County Times
December 21, 1964

The Ambridge would give parochial school students vouchers for discounts to religious-themed movies which the theater would run on Holy Days of Obligation. We didn't have school on the holy days, and I guess the Ambridge was trying to keep us Catholic kids wholesomely entertained and out of trouble.

The Song of Sister Maria
Ambridge Theatre ad
Beaver County Times 
May 21, 1960
_____

You'll often hear Bridgers who grew up in the early 1950s or earlier reminisce how Ambridge once had four theaters operating on Merchant St. And that's true. At least for a short time.
Here are those four theatres and the years they were open. As you can see, Ambridge had all four theaters open for only about six or seven years. But having four theaters to choose from was great while it lasted.

Prince Theatre: early 1920s - 1951 (?)
Ambridge Theatre: 1928 - 1965
Penn Theatre: 1933 (?) - early 1950s
State Theatre: 1944 - 1959

And apparently, four different theaters may have operated at the same time in an earlier era. In the Beaver County Times, August 13, 1965, Tom Moore, a long-time projectionist for several theaters says that in the early 1920s, Ambridge had four theaters: Palm Gardens, Idle Hours, Family, and Grand.

Monday, July 10, 2017

American Bridge Office building, early design

The Real Estate Trust Co. of Pittsburgh, with an office at the corner of Park Rd. and Fifth St. in Ambridge, had the job of selling the new town of Ambridge to potential businesses and residents. Among the real estate company's efforts were full page ads touting the "Marvel City" in the Pittsburg Press and a multi-page sales brochure, "Ambridge, Reasons for Her Coming Greatness." The brochure is undated, but because it describes the very early stages of the building of the American Bridge Co. plant and Ambridge's infrastructure, I believe it was written in 1903.

The brochure had a number of photos of the early preparations for the new town, including a sketch of the American Bridge office that was then under construction--topped by a clock tower in the center of the roof. Seeing that sketch was the first I learned that the plans for the office had once included a clock tower. I don't know why the clock tower was never built, but it's a shame, as it would have added to the handsomeness of the office.

None of the photos in the brochure reproduced well, but I wanted to share the sketch with you, even if it's barely satisfactory:

Sketch of planned American Bridge office
"Ambridge, Reasons for Her Coming Greatness."
Real Estate Trust Co.
1903

The caption under the sketch says:
Magnificent engineering headquarters, now building in Ambridge, where 800 engineers and draughtmen of the American Bridge Co. will be installed by Jan. 1.
Here's what the office building looked like under construction:

American Bridge Co. office building under construction
1903
courtesy Gary Augustine

Here's a postcard showing what the office looked like shortly after completion:

"Office American Bridge Works--Ambridge, PA"
postcard
circa 1903

The office building was razed in 2014.

Saturday, July 1, 2017

400 block of Duss Ave. in 1930 utility pole ad

The ad below shows part of the 300 and 400 blocks of Duss Ave. in a 1930 ad for somewhat decorative fluted utility poles. Those steel poles are no longer there, replaced by not-remotely-decorative wooden poles at some point.

Union Metal distribution poles ad
Electrical World
October 4, 1930

Here's a close up look at the photo, captioned "Union Metal 30-foot poles installed at Ambridge, Pa., by Duquesne Light Co.":

300 - 400 blocks of Duss Ave.
Electrical World
October 4, 1930

You can see a part of the Elks building--now American Legion Canady-Hull Post No. 341--on the far right.

One of the advantages of the poles according to the ad was "No underground construction was necessary as street lighting circuits are carried inconspicuously overhead." As opposed to the current method of making utility cables less conspicuous by burying them underground, as Ambridge is considering doing on Merchant St. as part of its latest streetscape improvement project.

Union Metal is still in business and still making poles for street lighting. That company's website has other historic ads for their poles, but not the one with Duss Ave.

Electrical World is a trade magazine that, as far as I can determine, is still being published.

Thursday, June 22, 2017

Luce Hardware & Supply, Metz 22 ad, 1912

I really like vintage newspaper ads and am especially delighted when I find something unexpected--like Ambridge's Luce Hardware and Supply Co.'s 1912 ad for a Metz 22 car. Imagine going to your local Do It Best for some picture hooks, potting soil, and a new car.

Luce Hardware & Supply Co. ad for the Metz 22
Daily Times
March 28, 1912

The advertised 28 - 32 MPG isn't bad, but that "100 miles on a pint of lubricating oil" is a bit of a negative. On the plus side, the Metz 22's guaranteed hill-climbing performance would be a real asset in Ambridge.

As far as I know, Luce Hardware & Supply Co. opened in 1905. I don't know when it closed. I also don't have a street address.