Marketing the new town of Ambridge: Part 1: Porter Locomotive is coming! Porter Locomotive is coming! But did it?

Real Estate Trust Co. ad for Economy-Ambridge
"The H. K. Porter Company"
"Locomotive Shops to Employ 2,000 to 3,000 Men"
Pittsburg Press,
April 18, 1906

In 1903, the American Bridge Company started building the world's largest structural steel fabricating plant along the east side of the Ohio River. The building site was on land that had once belonged to the Harmony Society, which by then, had faded away, becoming history.

In the former Harmonist village of Economy, north of the new plant, a small number of non-Harmonist businesses and employees of the Society remained. But beyond the village, there was mostly undeveloped land: fields, orchards, vineyards, and pastures, occasionally punctuated by coke ovens and oil and gas wells.

Now think of what the American Bridge Co. had to do to start a thriving industrial town from basically scratch.

Sure, the company might have no problem attracting the massive labor force needed to build, then work in, their new plant. But think of everything those workers would need. Homes, food, supplies, transportation, banks, postal service, schools, churches. And what about infrastructure? Who would build streets, sidewalks, sewers, a water system? How do you attract professionals needed to care for the sick or bury the dead?

American Bridge did pretty much what's still done today. It hired a real estate company. And that company advertised.

The Real Estate Trust Co. of Pittsburgh, which had a branch office at the corner of Park Rd. and 5th St. in Ambridge, was given the task of selling the new town of Ambridge to potential businesses, investors, and residents. Early on, the company published a multi-page sales brochure, "Ambridge, Reasons for Her Coming Greatness," with descriptions and photos of the very early stages of the building of the American Bridge plant and Ambridge's infrastructure.

In May 1904, the real estate company placed two full-page ads in the Pittsburg* Press, touting the marvels of the new "manufacturing city" of Economy. The "Ambridge" name hadn't caught on yet.

The first ad, full of hyperbole and fantastic predictions, offered a free train excursion to see "the greatest industrial and city building progress in modern times." I highly recommend reading the ad; it's not only entertaining, but offers a jaw-dropping view of the early plans for Ambridge's development. (The ad's easiest to read if you visit the digital Pittsburg Press from May 3, 1904.)

Ad for "The Marvel City"
Pittsburg Press
May 23, 1904

The following day, the Press featured another full-page ad.

Ad for "The Marvel City"
Pittsburg Press
May 24, 1904

This second ad still contained some of the same amazing predictions about the future Ambridge as the previous day's ad did. But I think the seconds ad's most astonishing selling point was that it featured former Harmony Society trustee, "world's famous bandmaster," John Duss, saying his "greatest achievement" was selling "miles of level plateau to capitalists." (Click here to read the ad in the digital Pittsburg Press.)

In the spring of 1906, the same real estate company started placing a series of smaller ads in the Pittsburg Press, Pittsburgh Post, and Pittsburgh Gazette, this time focusing not on what Ambridge was going to become, but rather on what Ambridge already was.

The exception to these ads featuring Ambridge's already-existing amenities, buildings, and infrastructure were the earliest five that I found. Those five ads announced that the famous Porter Locomotive Co., which made small industrial locomotives used in places like mills, lumberyards, and mines, had plans for a huge new plant in Ambridge.

These Porter Locomotive ads were the only ones I've found in the series that were about an industry that was yet to come to Ambridge. And the only ads to feature the same reason Ambridge was wonderful more than once. Later, Porter Locomotive's coming to Ambridge was mentioned in several subsequent ads which I plan to feature in separate posts.

Real Estate Trust Co. ad for Economy-Ambridge
"Porter Locomotives Will Haul Money into Economy-Ambridge"
Pittsburgh Post,
April 20, 1906

Real Estate Trust Co. ad for Economy-Ambridge
"Porter Locomotive Shops"
"Double The Capacity of The Company's Present Shops"
Pittsburg Press,
April 22, 1906

Real Estate Trust Co. ad for Economy-Ambridge
"A Wonderful Engine"
"Economy = Ambridge"
Pittsburgh Post
April 24, 1906

Real Estate Trust Co. ad for Economy-Ambridge
"Realty Values in Economy-Ambridge Forge Ahead"
"one of the largest locomotive works in the world will commence operations"
Pittsburgh Post
April 26, 1906

Did Porter Locomotive ever come to Ambridge?

Over many months I've looked for information about the Porter Locomotive plant in Ambridge, so highly anticipated in 1906 and '07.

To be sure, Porter Locomotive's plans to move its existing Pittsburgh plant to a new plant in Ambridge wasn't just some advertising hoopla dreamed up by the Real Estate Trust Company to sell property. Not only was there information about the planned move in several newspapers, but also, thanks to Sarah Buffington, Old Economy Village's curator, I now have a copy of a 1906 deed showing that the H. K. Porter Co. bought property, not exactly in Ambridge, but rather a bit north, in Harmony Township's Legionville.   

And yes, in 1959, the H. K. Porter Corp. purchased Ambridge's National Electric plant. But by then Porter was no longer making locomotives, and National Electric, which produced electrical products, wasn't located on the property that Porter Locomotive bought in Legionville in 1906.

It looks to me as if Porter Locomotive's Pittsburgh plant remained opened. And that Porter Locomotive may have opened additional plants in locations other than Ambridge. 

I found no information about Porter Locomotive ever building a plant, hiring workers, or producing locomotives in Legionville or Ambridge. Did any of that ever happen?

I've seen Porter Locomotive listed among Ambridge's industries in several places, but none provide more information than the name, and perhaps, mention that it was north of Ambridge. Although I checked with a couple of the writers who had said Porter Locomotive was in Ambridge, they couldn't offer me more information.

So, did Porter Locomotives ever build a plant and manufacture locomotives in or near Ambridge? I don't have the definitive answer to that yet. But right now, I'm inclined to say "no."

I do know that in 1917, Porter sold at least some of the Legionville property to the Firth Sterling Steel Co., and that Firth Sterling later sold the property to several buyers, but that's about it. One of the buyers was Spang Chalfant Co. which according to a March 21, 1939, Daily Citizen article, bought 55 acres on the flat area between the railroad and the Ohio River, previously an "old dairy farm."

There may be people who can tell me about Legionville's history during 1906 - 1917, and I know there are people who know a lot about the history of the Porter Locomotive Co. If anyone can help with additional information about what happened with the plan to move Pittsburgh's Porter Locomotive plant to Legionville, I'd be grateful.

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* For a time, the Pittsburgh Press spelled its name "Pittsburg Press," the no "h" spelling dictated by the United States Board on Geographic Names. Other Pittsburgh papers kept the "h". Eventually, the Pittsburgh Press added the "h" back.