Davidson's was a large, independent department store at 510 Merchant Street, Ambridge. They carried very nice clothes, but our family never shopped there much because the clothes cost more than we could afford.
|Davidson's coat ad, Beaver Valley Times, October 4, 1957|
I think I might balk at paying $125 for a coat now. But in 1957? Look at the "Female Help Wanted" ads from the same issue of the Times:
|Female Help Wanted ads, Beaver Valley Times, October 4, 1957|
Clerk: salary to $45 per week
Laboratory Technician: salary to $350 per month
Resident Director: salary to $300 per month
According to the Bureau of Labor Statistics CPI Inflation Calculator, the cost of those $69.95 to $125 coats in 2013 dollars would be $582 to $1,040.